CONTENT + MARKETING
Portfolio
2024
Chelsea Reynolds
TOO FACED
LAUNCH + Campaign CONTENT
20 YEAR ANNIVERSARY -
“CHEERS TO 20 YEARS”
CONTRIBUTION
- Pre-to-post production management
- Agency management/communication
- Storyboarding
- Graphic creative briefing
- Model casting
- Copywriting + script production
- On-set producing and directing
- Content passover to cross-functional teams
CONTRIBUTION
- Pre-to-post production management
- Agency management/communication
- Storyboarding
- Graphic creative briefing
- Marketing copy call-outs
- Content passover to cross-functional teams
LADY BOLD
CONTRIBUTION
- Pre-to-post production management
- Storyboarding
- Graphic creative briefing
- Influencer casting
- On-set producing and directing
- Marketing copy call-outs
- Agency management/communication
- Content passover to cross-functional teams
PEACHES & CREAM - SEPHORA
CONTRIBUTION
- Pre-to-post production management
- Agency management/communication
- Storyboarding
- Graphic creative briefing
- Influencer casting
- Copywriting + script production
- On-set producing and directing
- Content passover to cross-functional teams
HANGOVER HOSPITAL CAMPAIGN
CONTRIBUTION
- Pre-to-post production management
- Agency management/communication
- Paper-stylist sourcing
- Storyboarding
- Content passover to cross-functional teams
bETTER THAN SEX STOP MOTION
CONTRIBUTION
- Pre-to-post production management
- Animation agency sourcing
- Storyboarding
- Graphic creative briefing
- Copywriting + script production
- Content passover to cross-functional teams
CLOVER EYESHADOW PALETTE
CONTRIBUTION
- Pre-to-post production management
- Agency management/communication
- Storyboarding
- Graphic creative briefing
- Model casting
- Copywriting + script production
- On-set producing and directing
- Content passover to cross-functional teams
MELTED LATEX
IGK HAIR
G0-to-market CONTENT
MANAGEMENT:
- Conceptualization and creation of entire content mix
- Management of production from pre-to-post
- Overall content strategy for each marketing channel (social, trade marketing, dot com, digital, paid media)
GOOD BEHAVIOR
GOOD BEHAVIOR - INFOGRAPHICS
GOOD BEHAVIOR - LAUNCH SIZZLE
MANAGEMENT:
- Conceptualization and creation of entire content mix
- Management of production from pre-to-post
- Overall content strategy for each marketing channel (social, trade marketing, dot com, digital, paid media)
DISCO DISCO SHINE SPRAY
DISCO DISCO SHINE SPRAY - INFOGRAPHICS
DISCO DISCO SHINE SPRAY - VIDEO
DISCO DISCO SHINE SPRAY - SOCIAL
DISCO DISCO SHINE SPRAY - INFLUENCER
IGK ORGANIC SOCIAL
VIDEO/REELS
GRAPHICS (Trend/Infographics)
TIKTOK CONTENT
IGK PAID MEDIA
STATIC ADS
SALON/STYLIST DRIVEN
MODEL DRIVEN
INFLUENER CONTENT
IGK INFLUENCER
WHITELISTING
IGK EMAIL
CONTENT + COPYWRITING
EMAIL MARKETING
CONTENT CREATION
(SHOT BY ME)
IGK HAIR
DOMINIQUE COSMETICS
DIBS BEAUTY
ALUMIERMD
THANK YOU!